Digital Marketing Coordinator

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OVERVIEW

Better Together seeks a digital marketing coordinator to assist the marketing and communications team with digital communications and promotional efforts via our web, email and social media platforms. We seek an enthusiastic problem solver and innovator who loves to think outside the box, nerd out on emerging digital trends and excel in a fast-paced environment.

Better Together is a nonprofit organization dedicated to keeping children safe and families together while empowering people through meaningful work. Since 2015, Better Together has served more than 3,800 children and 38,000 job seekers through two highly successful programs: Better Families and Better Jobs. The marketing and communications team plays a critical role in executing this growing organization’s five-year strategic plan.

The digital marketing coordinator is a junior level role and will report to the marketing and communications manager and contribute to Better Together’s overall digital strategy by executing various marketing campaigns and strategic communications. A key responsibility for this position is to help ensure that Better Together’s digital content is timely, accurate and visually compelling. Must be comfortable working remotely.

The ideal candidate will be:

  • Passionate about Better Together’s mission and all things marketing and communications
  • An ambitious self-starter who can juggle multiple priorities and still deliver on time
  • Clear and professional in verbal and written communications
  • A natural problem solver and collaborator
  • Customer-focused and results-oriented
  • Curious, creative and always willing to pitch in

CULTURE & FIT

Success at Better Together depends not only on a person’s skills but also on their ability to fit the culture of Better Together. If you answer “yes” to all the following questions, you may be a good fit. Be prepared to have very candid conversations about them in our interview process.

  • Do you have strong administrative skills? Are you detail oriented and able to prioritize and manage multiple tasks at once?
  • Are you a creative problem solver?
  • Do you believe the sky’s the limit, that big goals do not intimidate you?
  • Do you see opportunities instead of obstacles?
  • Do you strive for excellence in all that you do even when no one sees your work?
  • Do you wholeheartedly agree with our mission and belief that foster care is not always the best option for children and families?
  • Do you believe that true charity is a hand-up and not a handout?
  • Do you have empathy for parents in crisis?
  • Do you understand poverty and consider yourself culturally competent?
  • Are you good at working as a team to solve problems? Do you believe that no job is beneath you, and are you willing to help others as needed and be a team player?
  • Are you quick on your feet and able to work on a fast-paced team?
  • Do you seize opportunities to try new things or improve a skill that’s relevant to your company or role?
  • Are you able to build meaningful relationships (creating trust) with people you only see face-to-face a few times a month?
  • Are you aware of your strengths and weaknesses, and do you practice getting help from others to mitigate your weaknesses?
  • Are you always trying to improve and do better?
  • Do you have pride in your work—even if no one is reviewing it?
  • Are you self-disciplined and able to work in a remote setting?

RESPONSIBILITIES

The digital marketing coordinator role includes the following responsibilities:

  • Contribute to Better Together’s marketing plans to drive brand awareness, audience engagement and acquisition.
  • Serve as a project manager and researcher for various digital marketing efforts and projects.
  • Assist with creating content for Better Together social media accounts and email newsletters; this role will create social media graphics and stories for all digital platforms.
  • Assist with day-to-day updates on the Better Together website and support various web projects to increase the visibility for Better Together’s brand of work.
  • Execute on email marketing projects, which includes gathering content and assisting with layout, testing, sending and reporting on metrics.
  • Track data on the success of various marketing efforts and team goals; create reports to share this information both within the marketing and communications team and across the broader organization.
  • Play an integral role in managing Better Together’s digital communications calendar.
  • Brainstorm creative concepts and tactics to support Better Together’s digital strategies and goals.
  • Create and deploy digital marketing efforts to help support and promote church job fairs.

Basic Qualifications

  • 1-3 years professional work experience in marketing, communications or related field; internships may be considered experience
  • The ability to create basic graphics
  • Working knowledge of marketing strategies and content that are effective on Facebook, Twitter, LinkedIn, YouTube and Instagram
  • Highly organized with an ability to work independently and manage multiple projects while consistently meeting deadlines
  • Solution oriented—ready to suggest improvements, repairs and enhancements, then implement and test them, carrying the project through to completion.
  • Strong computer skills: Experience working with Microsoft Office products, including Outlook, Teams and Excel, and/or the array of Google Workspace products, such as Docs and Sheets.
  • Excellent interpersonal and organizational skills
  • Willing and able to travel to Fort Myers, Florida, two to four times a year.
  • Minimal travel is required for this role; likely less than 10%

Preferred Qualifications

  • Bachelor’s degree in communications, journalism, marketing, or related field
  • Familiarity with social media advertising
  • Knowledge of Google Analytics and Google Ads
  • Knowledge of WordPress or other CMS
  • Knowledge of MailChimp or other email marketing platforms
  • Familiarity with Salesforce or other CRM/databases

TIMING, LOCATION, & COMPENSATION

The digital marketing coordinator position is full-time and may require work in the evenings and on weekends. Better Together is headquartered in Naples, Florida, but this position may live in another part of the continental United States. The work is remote and requires a home office. Candidates will be required to travel to the Naples-Fort Myers area four times a year for all-staff meetings. Better Together offers a very competitive salary and benefits, including an incredible culture with a dynamic team.

Email resume, work samples and cover letter to: pamela@bettertogetherus.org.

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Dawson JordonBetter Together Team

Dawson Jordan
Creative Director

Dawson is an exciting addition to the Better Together Team. Since graduating college in 2015 from Florida Gulf Coast University with his bachelor’s degree in Business Management he has managed to create a successful career for himself as a self-employed freelance videographer/photographer. He has recently relocated back to his hometown in SWFL and is excited to join the team as the Creative Director to help us tell the Better Together story. Dawson is passionate about telling stories through a creative lens, especially when it comes to seeing families stay together and for individuals to thrive and become the best version of themselves. When Dawson is not in the office he likes to hang out with his friends, workout, and watch sports.